Your CMO and data management teams are critical to this stage and should be providing the results on the key areas below. The best results are published weekly, monthly, quarterly, and annually. Validating results at the campaign level, per independent channel, and in aggregate will provide you with insights from your customers in a variety of areas. Taking a deep dive into these areas will provide you with product enhancements, experience feedback, risks in areas of your website, trends, vendor issues, and so much more.
Learning from your data will allow you to pull the levers in your marketing strategy to optimize for the future. It’s important to test and learn always, adapting as you go. Your customers will continue to change, and your strategy should evolve with them.
Score yourself on whether you are tracking enough data points to have a good overall view of your customer and knowledge of which levers to adjust to optimize your strategy.
How to score your business: Self-assess each area below and determine revenue optimization opportunities for your business.
Customer Experience Self-Assessment:
- NPS scores
- LTV score
- CSAT score
- ROAS
- Feedback surveys
- Customer services complaints
- Email feedback
- Chat tracking
- Website analytics
- Conversion data
- Checkout experience
- Carrier Issues
- Campaign scorecard
- Referrals
- New customers
- Existing Customer Growth
- New loyalty members
- New revenue streams
- A/B testing results
How We Can Help!
We will perform a strategic analysis of your business to determine the best opportunities to advance your marketing strategy. When you consolidate disparate marketing strategies, you will optimize your budget and return on investment. Consider approaching your strategy from the POV of the customer. Evolve your strategy to be Story Dwelling. Let us help you improve your scores.
