It is crucial to avoid causing customer pain during their checkout experience when customers are ready and prepared to buy. To ensure your customers don't face any hiccups during the process, make sure you have all their table stakes in place. Standard options for payment or address validation tools to ensure a quick and easy checkout are good examples of table stakes.
Also, ensure you provide a relevant number of choices to smooth the path to purchase. Good checkout experiences have many of these features. If you see a large drop at checkout, use this list of good experiences to determine if you can change customer behavior.
Score yourself below to determine how easy your checkout experience is today.
How to score your business: Self-assess each area below and determine revenue optimization opportunities for your business.
Checkout Experience:
- Under 5 clicks to checkout
- More than 4 payment type options
- Tap-to-pay in store
- 1 click checkout online and in-app
- Address validation services
- Incremental upsell options
- Easy promo code entry, available promo codes on your site
- Loyalty discounts at checkout
- No redirects on the checkout page
- A confirmation email of purchased items
- Follow-up auto email if the customer doesn’t complete the checkout
- Chat at checkout to help customers answer questions and save the sale
- Ample store assistants in stores with MPOS during peak periods
- Chatbots to answer questions discreetly and quickly
- Accessible customer care 24/7 vs during standard operating hours
- Upsell CTA: Incremental product recommendations
- Poll or Feedback Loop: Was your checkout seamless
- Discount or engagement email for the next purchase
- Referral request or program
- Clear shipping deadlines/cut-offs & expectations of delivery times
How We Can Help!
We will perform a strategic analysis of your business to determine the best opportunities to advance your marketing strategy. When you consolidate disparate marketing strategies, you will optimize your budget and return on investment. Consider approaching your strategy from the POV of the customer. Evolve your strategy to be Story Dwelling. Let us help you improve your scores.
