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Frequently Asked Questions
What Is A Fractional Executive?
A Fractional Executive is a part-time leader who leads your strategy, systems, and team and is responsible for delivering your business outcomes.
A transformative Fractional Executive should have a wealth of marketing, business, and operational experience. Therefore, the Fractional Executive should be a natural coach and leader of the team bringing strategy, leadership, execution, and reporting, ultimately delivering results.
In addition to leadership qualities, a high-performing Fractional Executive is seen as the C-suite level strategist who stays current with evolving trends and can introduce and manage new revenue streams for your business, keeping you ahead of the competition.
A transformative Fractional Executive should have a wealth of marketing, business, and operational experience. Therefore, the Fractional Executive should be a natural coach and leader of the team bringing strategy, leadership, execution, and reporting, ultimately delivering results.
In addition to leadership qualities, a high-performing Fractional Executive is seen as the C-suite level strategist who stays current with evolving trends and can introduce and manage new revenue streams for your business, keeping you ahead of the competition.
How Does A Fractional CMO Differ From A Consultant?
Role | Relationship | Duration | Cost |
Fractional Executive | Reports to the CEO, responsible for designing, implementing, and leading your team, tools, and strategy. | Part-time, usually 10-20 hours a week. Can be short or long-term. Can transition to a smaller advisory role over time. | Paid on retainer, based on number of days a month. Can be through payroll or as a business expense. |
Consultant | Reports to an Executive Leader or CEO, responsible for project work or strategic assessments, not expected to work on implementation, delivery, or lead team, often part of an agency solution with contractors. | Hired most commonly for a specific task or project and moves on, or hands off to a contractor team, when complete. | Paid by project as a business expense. |
Contractor | Reports to a Manager or Executive, overseeing specific projects, not expected to lead strategy or team. | Full-time, usually for a fixed period of time or until the work is complete. | Paid hourly, with overtime and sometimes through an agency. Paid as a business expense. |
Freelancer | Reports to a manager, hired for a specific task or campaign, usually has a specific skillset. | Can be on any timeline, most common is short term, or as needed. | Paid hourly, with overtime and often a small business. Paid as a business expense. |